halo®
Sarajevo · brand, film, web
- Brand identity
- Launch film
- Website
- Motion and 3D
We design the day a brand goes live. The identity, the film and the site, built by one studio so the launch lands as one thing.
A launch is one day. We spend months on it.
Most studios hand over files. We hand over a date, and everything that has to be ready when it arrives.
Brand, film and web, made in the same room.
One team draws the wordmark, cuts the film and builds the site. Nothing is translated between agencies, so nothing gets lost.
Seven years, forty-one launches, none of them quiet.
Product drops, festivals, towers, a bank. Every one of them had a first day that people remember.
Work.
04Four launches from the last three years. Each one had a date, a film and a site that went live the same morning.
Meridian Tower opening
- Brand identity
- Launch film
- Website
Replay Audio, the reissue
- Brand identity
- Website
Tinta Eyewear, summer drop
- Launch film
- Campaign
Nocturne Festival, first edition
- Brand identity
- Launch film
- Website
Team.
03Three leads, one room on Ferhadija. Senior only, from the first sketch to the morning of the launch.
HL-0101Emir Kapetanović
Creative director
HL-0202Lejla Šehić
Film director
HL-0303Nadja Ćorić
Web lead
Services.
05Everything a launch needs, in the order it needs it.
- (01)
Positioning
The sentence the launch is about. Audience, promise, the one thing people should repeat afterwards.
Weeks 1 to 2 - (02)
Brand identity
Wordmark, type, colour and motion rules that survive a billboard, a favicon and a fifteen-second cut.
Weeks 2 to 6 - (03)
Launch film
Scripted, shot and finished in house. A ninety-second hero film and the social cuts that come from it.
Weeks 4 to 9 - (04)
Website
Next.js builds with real-time 3D where it earns its place and fast, quiet pages everywhere else.
Weeks 5 to 10 - (05)
Launch day
Release plan, press kit, the first thirty days of measuring and tuning. We stay until it holds.
Week 10 onward
Launching something?
Tell us the date. We will tell you what has to be true by then.